Scorecard
Results against KPIs
Total placements
30
Baseline reached · 5 to stretch
Baseline 25Stretch 35
+11vs 30 days ago
Average DR
68
Target 60+
−2.4vs 30 days ago
Link gap / highly cited publications
6 / 5
Unique publishers
+2vs 30 days ago
Linking coverage
17
57% of all coverage
+10vs 30 days ago
Dofollow links
13
+8vs 30 days ago
New referring domains
11
+7vs 30 days ago
AI Overview wins
1
No change vs 30 days ago
Total brand mentions
108
+59vs 30 days ago
Fresh off the press
Latest coverage
The most recent placements. Click a card to read the article.
DR 55Direct Mail + QR Codes: Add Personalized Video (opens in a new tab)
Dofollow
DR 50Onderzoek: 79% consumenten haakt af bij slechte link vanuit social media (opens in a new tab)
DofollowNew RD
DR 50Short-Form vs. Long-Form Content in the AI Search Era (opens in a new tab)
Dofollow
DR 91Social links leave money on the table when they don't lead to product pages (opens in a new tab)
DofollowHighly citedNew RD
DR 56Video Ideas for Small Business That Get Real Customers (Not Just Views) (opens in a new tab)
Dofollow
Clicks Are the New Intent Signals in a Zero Click World (opens in a new tab)
NofollowNew RD
Momentum
Coverage over time
Cumulative placements
Running total against the baseline and stretch targets
- Placements to date
- Baseline 25
- Stretch 35
Placements per month
Split by link type
- Dofollow
- Nofollow
- Text attribution
- No attribution
Authority
Link quality
Link type split
How each placement credits Bitly
Domain rating distribution
Placements by publication DR
Linking vs non-linking
Coverage that links to bitly.com
57%
of coverage includes a link to bitly.com
- Linking
- 17 (57%)
- Non-linking
- 13 (43%)
Top 10 publications by DR
Highest-authority publishers featuring Bitly
- 1DR 94
Yahoo Tech
- 2DR 94
The CMO Lab Newsletter
- 3DR 94
InMarketing This Week
- 4DR 92
MSN
- 5DR 91
eMarketer
- 6DR 91
TechRadar
- 7DR 84
Marketing Week
- 8DR 83
MarketingProfs
- 9DR 83
Martech
- 10DR 78
Diginomica×2
Campaigns & mailers
Campaign performance
Coverage counted from the tracker. Click a card to filter the whole dashboard to it.
AI search
AI visibility
Placements surfacing in Google AI Overviews, and coverage in publications AI tools cite most.
AI Overview placements
Coverage cited in a Google AI Overview
| Publisher | Key term | Volume | Seen |
|---|---|---|---|
| marketing measurement | 600 | 9 Jun 2026 |
Highly cited & link gap publications
Publications AI tools cite often, or that link to competitors but not Bitly
MarTechCubeDR 75
Agile Brand GuideDR 66
AnstrexDR 61
On bitly.com
Landing page impact
The Bitly pages coverage links to.
| Page | Links | Dofollow | Avg DR |
|---|---|---|---|
| /pages/resources/reports/marketing-visibility-reportbitly.com | 7 | 5 | 76 |
| /blog/click-expectation-reportbitly.com | 5 | 5 | 69 |
| /blog/2026-bitly-qr-code-trends-reportbitly.com | 3 | 3 | 60 |
| /pages/products/analyticsbitly.com | 2 | 0 | 55 |
Every placement
Full coverage
| Anchor text | Badges | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Direct Mail + QR Codes: Add Personalized Video (opens in a new tab) | 14 Oct 2026 | 2026 QR Code Trends ReportCampaign | Other | 55 | Dofollow | 3 | — | ||
| Onderzoek: 79% consumenten haakt af bij slechte link vanuit social media (opens in a new tab) | 14 Oct 2026 | The Click Expectation ReportCampaign | Link management & analytics | 50 | Dofollow | 1 | Bitly | New RD | |
| Short-Form vs. Long-Form Content in the AI Search Era (opens in a new tab) | 10 Oct 2026 | 2026 QR Code Trends ReportCampaign | Other | 50 | Dofollow | 7 | — | ||
| Social links leave money on the table when they don't lead to product pages (opens in a new tab) | 5 Oct 2026 | The Click Expectation ReportCampaign | Link management & analytics | 91 | Dofollow | 1 | Bitly | Highly citedNew RD | |
| Video Ideas for Small Business That Get Real Customers (Not Just Views) (opens in a new tab) | 5 Oct 2026 | The Click Expectation ReportCampaign | Link management & analytics | 56 | Dofollow | 1 | — | ||
| Clicks Are the New Intent Signals in a Zero Click World (opens in a new tab) | 2 Oct 2026 | Zero-Click MarketingMailer | Link management & analytics | 35 | Nofollow | 4 | link analytics | New RD | |
| Clicks Are the New Intent Signals in a Zero Click World (opens in a new tab) | 1 Oct 2026 | Zero-Click MarketingMailer | Link management & analytics | 75 | Nofollow | 4 | link analytics | Highly citedNew RD | |
| 79% of US consumers have quit after social links hit a homepage, Bitly finds (opens in a new tab) | 25 Sept 2026 | The Click Expectation ReportCampaign | Link management & analytics | 78 | Dofollow | 27 | survey research | New RD | |
| Is QR code fatigue a myth? (opens in a new tab) | 23 Sept 2026 | 2026 QR Code Trends ReportMailer | Other | 74 | Dofollow | 5 | Report | New RD | |
| Creators Trail Brands On Every Link Trust Metric, Route Less Traffic To Product Pages, Research Finds (opens in a new tab) | 23 Sept 2026 | The Click Expectation ReportMailer | Link management & analytics | 71 | Dofollow | 3 | here | New RD | |
| Naming an owner is easy, but measurement is hard. Martech Futurist (opens in a new tab) | 22 Sept 2026 | Marketing Visibility ReportMailer | Other | 66 | Text attribution | 3 | — | Highly cited | |
| The Coherence at Velocity Blog by Greg Kihlström – Marketing Technology and AI Adoption (opens in a new tab) | 4 Sept 2026 | Marketing Visibility ReportMailer | Other | 44 | Text attribution | 3 | — | ||
| Marketing Visibility Report (opens in a new tab) | 4 Sept 2026 | Marketing Visibility ReportMailer | Other | 84 | Text attribution | 2 | — | Highly cited | |
| Media intros (opens in a new tab) | 24 Aug 2026 | Media introsMailer | Other | 92 | Text attribution | 4 | — | ||
| 'Instinct becomes the backup plan instead of the default': How marketers can beat data overload to make better decisions (opens in a new tab) | 24 Aug 2026 | Media introsMailer | Other | 94 | Nofollow | 4 | your recent study | ||
| 'Instinct becomes the backup plan instead of the default': How marketers can beat data overload to make better decisions (opens in a new tab) | 24 Aug 2026 | Media introsMailer | Other | 91 | Nofollow | 6 | your recent study | ||
| Enterprise hits and misses - tokenomics isn't going away, and neither is human talent. Bring on the expertise-as-commodity debate! (opens in a new tab) | 3 Aug 2026 | Marketing Visibility ReportCampaign | Other | 78 | Text attribution | 1 | — | ||
| Deep Dive: Does Marketing Reporting Capture How Customers Actually Behave? (opens in a new tab) | 31 Jul 2026 | Marketing Visibility ReportCampaign | Other | 94 | No attribution | — | — | ||
| Bitly finds Marketers are struggling to act on performance data. Here’s how AI could close the visibility gap (opens in a new tab) | 31 Jul 2026 | Marketing Visibility ReportCampaign | Other | 78 | Dofollow | 8 | The Marketing Visibility Report | ||
| Marketing Visibility Report (opens in a new tab) | 22 Jul 2026 | Marketing Visibility ReportCampaign | Other | 83 | Dofollow | 1 | according to | ||
| Cómo conectar datos de marketing mediante conectores API (2026) (opens in a new tab) | 21 Jul 2026 | Marketing Visibility ReportCampaign | Other | 52 | Dofollow | 1 | Informe de visibilidad de marketing 2026 de Bitly | New RD | |
| How to Connect Marketing Data Using API Connectors (2026) (opens in a new tab) | 21 Jul 2026 | Marketing Visibility ReportCampaign | Other | 52 | Dofollow | 1 | Bitly's 2026 Marketing Visibility Report | New RD | |
| Your Marketing Dashboard Is Lying to You (opens in a new tab) | 24 Jun 2026 | Marketing Visibility ReportCampaign | Other | 40 | Text attribution | 1 | — | ||
| Marketing Visibility Report (opens in a new tab) | 22 Jun 2026 | Marketing Visibility ReportCampaign | Other | 61 | Text attribution | 2 | — | ||
| AI Traffic Analytics: Separating Bot Noise from Real Data (opens in a new tab) | 15 Jun 2026 | Marketing Visibility ReportCampaign | Other | 43 | No attribution | 0 | — |
Showing 1–25 of 30